West Shore Strategies
A classic design for a boutique advisory firm
OBJECTIVE
We designed a professional yet approachable online presence for Westshore Strategies, the consulting agency of Meghan, a distinguished strategic communications executive with a 20-year track record of shaping impactful strategies for influential leaders and global organizations. Meghan sought a one-page website that highlighted her career achievements and personality while incorporating Washington-inspired branding with a modern twist, moving away from the overly formal aesthetic typical of her industry.
CHALLENGES
Balancing Washington’s traditional red, white, and blue branding with a fresh, contemporary feel was key to making Meghan’s site stand out. We leaned into gradients, incorporating unique shades of blue, touches of red, and white typography to create a sleek, visually engaging palette. Additionally, we designed a custom logo: a “W” with flowing lines representing the “S”s in “shore” and “strategies.” Adding subtle yet effective movement across the site further distinguished her brand, bringing energy and modernity to the design.
RESULT
The final site captures Meghan’s professionalism and individuality, blending bold Washington-inspired colors with creative elements that set her apart from peers. The clean, one-page layout highlights her extensive experience while keeping the focus on her consulting expertise. Meghan was thrilled with the result, especially the movement and color palette, praising how it brought her vision to life. Since launching, the site has played a pivotal role in her successful transition to consulting, serving as a polished platform to showcase her talents and secure new opportunities.
Role: Project Manager || Developer: Hazaar || Agency: Week of the Website 